About Us


The ERA D2C Convention is produced by the Electronic Retailing Association (ERA), the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through direct-to-consumer marketing on television, online, mobile and on radio.

About ERA

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the global $350-billion direct-to-consumer marketplace. Our membership is comprised of companies that use the power of direct response marketing to sell goods and services on television, online and on radio. Our members practice a sophisticated and accountable marketing methodology, leveraging video and audio to compel a direct and measurable response.

ERA works hard to protect the regulatory and legislative climate of direct response marketing while ensuring a favorable landscape that enhances direct response marketers’ ability to bring quality products and services to the consumer. In addition, we strive to promote thought leadership and the sharing of knowledge to advance the direct response marketing industry, as well as to facilitate relationships that help members to drive their businesses’ growth and profitability.

By the Industry, For the Industry

Unlike other industry events that are owned by huge for-profit conglomerates, all D2C income is spent by ERA to benefit the industry. ERA, the owner of the D2C show, is your industry association. Your support and participation at D2C pays you back twice – first with the ROI that you get from the show, and then again when ERA invests D2C proceeds to help protect and grow the industry.

Badges Required to Access Tower Suites

The Wynn will not allow individuals into the Tower Suites elevators unless they have their own Tower Suite key card or a D2C badge.

About Attending

Every year, the D2C Convention hosts over 3,400 of the leading direct response industry professionals. With unlimited networking opportunities and the biggest show floor in the industry, this is the one show where you will grow your business, learn best practices from the experts, and get face to face with the biggest names in the industry.

About Exhibiting and Sponsoring

The D2C Convention is the one show that powers new business and makes deal making easy for exhibitors and sponsors. You will maximize exposure and get your company in front of decision makers with an affordable sponsorship opportunity or a convenient meeting space right on the show floor. There are several options, and we look forward to working with you to find your perfect fit. Check out all the options, or contact us for more information.


The ERA Annual Convention was renamed the ERA D2C Convention in 2009. The show has always been held in Las Vegas and the first ERA Annual Convention was held in 1990 soon after the creation of the Electronic Retailing Association - and the first infomercial.


The ERA D2C Convention is produced and managed by the Electronic Retailing Association (ERA). Show proceeds are used to fund industry and member services.

About D2C

The ERA D2C Convention is the one show for the direct-to-consumer industry. Featuring top notch, industry-focused education sessions; outstanding networking opportunities including the Opening Reception; and special events including the ERA Moxie Awards Gala; the convention is a must-attend event for the industry.


Contact ERA Customer Service at webadmin@retailing.org or call 703-841-1751.